Direct ‘Ohana is a performance network for direct marketeers where our technology platform optimizes your campaign placement across the network to ensure your ads are prioritized higher for higher performing positions and sites.

This network is most suited for marketeers who want a specific action to be taken by the consumer - e.g. a form fillup, a shopping cart-add, a click to call. In other words, while the premium network is more oriented towards taking a consumer along in the initial stages of an engagement funnel, the performance network is optimized for the last step in the funnel.

We work with you to create customized microsites and lead capture forms providing brand protection and conversion optimization.

Many of our advertisers work with both our premium and performance network and track individual consumers as they move from Awareness to Action across the networks.

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