Get a Windshield, not Just a Rear View Mirror
Don't settle for just reports on fan count or follower count or how many tweets you made.
Instead, get a windshield with a rear view mirror to be able to see what's happening in real-time with
yours and your competitors' ecosystem.
Track and Measure Your Own / Competitor Brands on Facebook and Twitter
Tracking and measuring multiple brands on Facebook and twitter just got easier. Ohana Media's Real-time Social Analytics provides access to all statistics in one place and in one dashboard view.
Measure Quality and Quantity
Audience Quality - know the quality of your audience and compare with your competition to figure out how effective your community is.
Content Quality - know how effective your content is compared to your competition and
figure out what changes you need to make such as adding or modifying number of posts
or tweets or making changes to a specific type of content such as photos and videos.
Activity - know if your activity is yielding any results and if you are lagging
behind your competition. Make decisions to increase or decrease your activity
based on results and what's needed.
Reach - find out how your reach is expanding or contracting based on the actions you take.
Also, find how much of your reach is coming from your audience. Drill-down to specific audience
that are contributing to your reach.
Clicks - get the click through rates and trends for you and your competition, if the URLs are shortened by bit.ly or j.mp.
Facebook Insights - get rich aggregate data from Facebook Insights for all your Facebook pages in one place. Compare your pages side-by-side.
Customize Views -
Do you want to track and highlight specific Key Performance Indicators and statistics?
Simply customize views for both web site and Excel downloads.
Go deeper than Facebook Insights GUI -
Get access to Facebook Insights data for all your Facebook pages along with trends for each statistic available through Facebook Insights API.
Analyze on Demographics and Influence -
Analyze data on multiple dimensions such as gender, location, influence (Klout and Follower count), and time of day.
Observe trends and drill-down to specifics -
Analyze trends and zoom into specific time period. Click on any part of the graph to drill-down to audience or content that is contributing to the performance.
Easy to Use -
Get started in a matter of minutes by adding your own brands and your competitor brands for Twitter or Facebook pages via the Account Setup Wizard. Access various capabilities available through topic specific tabs for Audience, Content, Analytics, and Recommendations.
Save Time in Reporting in Excel and PDF -
Save hours of work each week to prepare reports. Ohana's Real-time Social Analytics provides Excel and PDF reports for different time periods of 7 days or 30 days. You can download reports at anytime for one brand or multiple brands in the same report.
Access data any time for longer periods -
Your data is secure for longer periods and you will be able to compare with your past performance over different time periods.
Be Strategic and Competitive
Easy to Use -
Make Strategic Decisions, based on Accurate Data and Insights
Unless you can measure, you can't manage. Get the data and insights you need to make strategic decisions such as to continue to invest in acquiring fans/followers through advertisements or promoted tweets. Figure out what types of content is working with your audience and see if you are as effective as your competition.
Get Ahead and Stay Ahead of Competition -
Let us face it. Your competition is going after the same audience on social networks. They are probably running campaigns you are not aware of. Their content might be resonating much better than yours. With Ohana's Real-time Social Analytics, you can know what strategies are being employed by your competition and you can make appropriate decisions to get ahead and stay ahead of your competition.
Manage Your Portfolio
Create a portfolio view to know which social network account to invest by measuring your efforts are yielding expected results. Save time in collecting and comparing data and focus on making your strategic initiatives a reality to achieve business success.